Prelude here: a Republican operative with a pre-existing condition and no insurance rethinks the Obamacare thing.
POTENTIAL SCRIPT EXAMPLE:
"We're the Jones Family, living right here with you in Houston, and we've been conservative Republicans for as long as we can remember. When Republican leaders told us not to sign up for health insurance on the Obamacare exchanges, we believed them. After signup eligibility closed, Suzie here got hit by a car [PHOTO MONTAGE OF MEDICAL TREATMENT]. We're incredibly relieved that Suzie is recovering, but the bills have ruined us because our Republican leaders told us not to get insurance."
"We can't wait until the eligibility for Obamacare insurance signup starts again, and we'll be signing up."
"We're still conservatives, but something has gone deeply wrong with the Republican Party leadership. We're protecting our family this fall by voting for [DEMOCRATIC CANDIDATE] who will help us get and keep affordable health care. You should do the same."
I don't think the effort to get people to not sign up will be very successful, but it should be successful enough to have plenty of Real People examples, like the hypothetical one above, in contested campaigns throughout the country.
While not all Republicans/conservatives have called for a boycott, a lot have and the rest have done everything they could to sabotage health care. I think this commercial would be a fair shot against your typical Tea Party Congressman unless he or she made an exception and told people to sign up on the exchanges.